ASHER LECHEM
PANEL WASH TECHNOLOGY
WASH, DRY, IRON-FREE UNDER 20 MINUTES
Changing the way we have been washing since 1851
About us
The Birth of Asher Lechem: Redefining Laundry Technology
At Asher Lechem, we believe that innovation stems from necessity. Traditional laundry methods have long been inefficient, leading to excessive wear on fabrics, high water consumption, and costly maintenance. Recognizing these challenges, we set out to create a smarter, more efficient solution.
Our patented technology revolutionizes the washing process by eliminating common laundry issues such as color fading, lint accumulation, fabric shrinkage, overstretching, and wrinkling. With advanced engineering and sustainable design, Asher Lechem enhances fabric care while optimizing performance and convenience.
More than just a washing machine, Asher Lechem represents a commitment to quality, efficiency, and sustainability. We are dedicated to transforming everyday laundry into a seamless, cost-effective, and environmentally friendly experience.
Experience the future of laundry with Asher Lechem—where innovation meets care.
The INVENTOR
The 2AM Realisation That Led to Innovation
Running a business is high-pressure. I spend my days meeting clients, strategizing financial plans, chasing sales targets, and helping my team grow. Late nights are normal, but one night, exhaustion hit differently.
After a long day, I came home, started my laundry, and waited four hours for it to finish. When I finally took my clothes out of the dryer, they were over-dried, crumpled, and stiff—which meant more work: ironing, hanging, folding.
By the time I was done, it was 2 AM. I thought to myself:
💡 Laundry should be easier. Not just washing and drying—but the entire process.
What if I never had to worry about:
✅ Wrinkled clothes that need ironing
✅ Color staining and fabric stretching
✅ Spending hours on a basic household chore
That night, frustration turned into inspiration. I envisioned a machine that individually treats each piece of clothing, keeping them wrinkle-free and ready to go—within just 10 minutes.
Fast forward to today, that late-night frustration has turned into a real solution.
How does traditional drum wash laundry machine works?
Drum wash technology
The traditional drum washing machine operates by rotating clothes in a drum filled with water and detergent. It relies on mechanical agitation (tumbling or spinning) to dislodge dirt from fabrics. The water is then drained, and a rinsing cycle follows to remove detergent residues before a final spin cycle extracts excess water.
Washing
The washing process usually begins with the wash cycle, which is the initial stage when a washing machine is started. During this phase, the machine fills the drum with water, dispenses any detergent, bleach, or fabric softener from their designated compartments, and agitates the laundry by moving it in a circular motion. After this is done, the washing machine drains the water and proceeds to the rinse cycle.
Rinsing
Once the washing machine progresses to the rinse cycle, it refills the drum with water, repeats the agitation of the laundry, and then drains it. Unlike the wash cycle, no detergent is introduced at this stage. The primary function of the rinse cycle is to eliminate any remaining detergent, soap, or suds. Despite water being drained during the wash cycle, it's common for detergent residue to persist, which can leave clothes feeling sticky. Thankfully, the addition of a rinse cycle effectively prevents this issue by thoroughly rinsing away any leftover detergent, ensuring clothes are free from any soapy residue.
Spin dry
The spin cycle operates by vigorously rotating the load to remove excess water and moisture through centrifugal force. After this cycle, clothes remain wet, but they are typically damp rather than thoroughly soaked.
The significance of the spin cycle in washing machines is often overlooked. Without this phase, clothes would retain excessive water and transferring them to the dryer could potentially harm the unit. The additional weight from heavily soaked clothes might strain the dryer's motor, leading to potential burnout and consequential, though reparable, damage.
Drying
To completely dry our laundry, we usually add a drying cycle.
The drying cycle in a washing machine or a standalone dryer is the phase where the appliance uses heat and airflow to eliminate moisture from the wet clothes or laundry. In a washer-dryer combo, this cycle takes place within the same machine after the washing is completed. In standalone dryers, it's a separate step following the washing process.
problems with traditional drum wash laundry machine
Inefficient Cleaning
High Water Consumption
High Water Consumption
The drum wash depends heavily on detergent and friction, which may not effectively remove deep-seated dirt, bacteria, or odours, especially from thick fabrics.
High Water Consumption
High Water Consumption
High Water Consumption
A significant amount of water is required to soak, wash, rinse, and repeat the process multiple times.
Energy-Intensive
High Water Consumption
Fabric Wear and Tear
The motorised spinning consumes a lot of electricity, especially in prolonged washing and drying cycles.
Fabric Wear and Tear
Long and Inefficient Laundry Cycles
Fabric Wear and Tear
Continuous friction between clothes and the drum causes faster degradation of fabrics, reducing their lifespan.
Long and Inefficient Laundry Cycles
Long and Inefficient Laundry Cycles
Long and Inefficient Laundry Cycles
Most drum washing machines have cycles lasting between 60 to 120 minutes, with some heavy-duty or eco-friendly cycles taking over 3 hours. These long cycles are not only time-consuming but also inefficient in thoroughly removing dirt in one go, often requiring an additional rinse or wash cycle, further increasing water and energy waste.
Bacteria and Mold Growth
Long and Inefficient Laundry Cycles
Long and Inefficient Laundry Cycles
Residual moisture inside the drum creates a breeding ground for mold and bacteria, leading to bad odors and potential hygiene issues.
Colour Staining
Clothes Shrinking or Overstretching
Clothes Shrinking or Overstretching
Dark-colored clothes often bleed dye in water, which can stain white or light-colored garments. Users must separate clothes into multiple loads to prevent discoloration, increasing the time and cost of laundry.
Clothes Shrinking or Overstretching
Clothes Shrinking or Overstretching
Clothes Shrinking or Overstretching
Delicate fabrics such as wool and cotton can shrink in hot water or due to excessive mechanical agitation. On the other hand, synthetic fabrics may overstretch due to high-speed spinning, making clothes lose their original fit.
Wrinkled Clothes Requiring Ironing
Clothes Shrinking or Overstretching
Wrinkled Clothes Requiring Ironing
The drum's tumbling motion creates excessive wrinkling, especially in cotton and linen fabrics. This forces users to spend additional time and effort ironing clothes to restore a smooth, wearable condition.